PRESS RELEASE: The Next Era of America's Next Popp Model Launches with New Logo and Brand Identity

Pig’s Eye, Minn. (August 17, 2022) – America's Next Popp Model announced today a complete rebrand and business transformation focused on the club's commitment to impact, inclusivity, and innovation.

"We are extremely excited to launch this rebrand focused on our vision to become a winning team and our dedication to be bold, edgy, powerful," said America’s Next Popp Model Founder/Owner/President/Head Coach Chris P****** A******. 

"Our rebrand will showcase America's Next Popp Model as a dynamic, energetic and a forward-looking organization. The campaign demonstrates our commitment to be a leader in our community. We are proud to introduce a new look that is truly representative of us leaving our mistakes in the past and entering a brand new age.”

A marketing campaign to promote the America's Next Popp Model rebrand consisting of billboard, TV, radio, digital and print advertising will run throughout the season.

About the Franchise's First Primary Logo

 

The new logo was designed by contemporary artist Shepard Fairey. As always, we listened to our incredibly loyal and passionate fans to create an image that supports our renewed culture, energy, enthusiasm, and optimism.

The unique, iconic, and distinctive "Hot Babe" is facing forward to represent looking forward and the hope for a better future. The "Football Helmet" is yellow with purple, highlighting the franchise's love for the great sport of football and our beautiful new primary colors.

America's Next Popp Model new visual identity is a symbolic turning of the page to the next era of the fantasy football franchise.